Helping to Train Campaign Mangers at LI

Once again, HLF President Mario H. Lopez gave a presentation on “The Imperative of Reaching Hispanic Voters” at the Leadership Institute as part of a training seminar for current and future campaign managers who will work to elect candidates primarily for local and state-level offices.  Lopez discussed several demographic and voting trends and the mechanics of identifying voters.  Special attention was placed on messaging on critical issues like immigration, jobs, and education.